The Times Of A Better India

The Times of India is India’s leading English daily newspaper brand, across cities, for more than three decades.

For this entire period and even earlier, it has repeatedly demonstrated its Thought Leadership to both readers as well as other brands in the industry, breaking new ground and going beyond being a passive newspaper into becoming an ‘activist’ brand – one that empowers its readers, celebrates their joys and creates platforms that enable them to bridge and find solutions to issues.

The Times of a Better India was an initiative that sought to cut through negative news and put the achievements of the country at centrestage, giving readers a powerful set of reasons to feel optimistic about the future while celebrating the success of the past and present. This was especially relevant as it came in a post-Covid environment where a war in Europe had vast economic shadows over the entire world. In this scenario, the brand stepped in to create a positive dialogue with a wide audience.

The initiative was planned to coincide with 75 years of India’s Independence from colonial rule, and it put the spotlight on the nation’s myriad successes. At the same time, showed where more work remained to be done and the sectors which still posed a challenge for citizens to overcome. In all of this, the brand’s core purpose was to be seen as the harbinger of good news and be an enabler for positive dialogue, in the process driving readership.

Our Contribution:

• Conceptualising, Designing & Developing a Custom Content Management System for the Campaign
• Social Media Management & Community Engagement for a period of 6 Months
• Digital Marketing - Driving Millions of Traffic to Website with over 200K Registered Participants
• Video Production, Content Creation, Influencer Engagement